Speroteck Speroteck

Branded merch is not just souvenirs or gifts, it is a powerful tool for shaping a company’s image. In the modern corporate world, IT companies actively use merch to increase brand awareness, create an emotional connection with customers and strengthen team spirit.

Branded merch has become an integral part of modern business, especially in the IT industry. Stylish T-shirts, high-quality textiles, unique accessories and practical gadgets are not only nice gifts, but also an effective way to promote a brand, increase customer loyalty and motivate employees.

What is branded merch?

Merch is any item with a company logo or symbol that is used to promote a brand. These are not just things. They are carriers of a brand idea that can say a lot about its values ​​and uniqueness. Imagine a hoodie that is not only warm and stylish, but also has a touch of corporate spirit. Or a water bottle that reminds you of the importance of ecology and your company every time you use it.

It is ideal when companies create merch that simultaneously reflects unique creativity, corporate identity and current concern for the environment, which perfectly coincides with modern trends and tendencies of sustainable development and conscious consumption.

Why do IT companies choose merch?

In the IT industry, where competition for talent is extremely high and the brand matters even among the internal audience, merch becomes a powerful tool that works at all levels.

• Increasing loyalty: High-quality personalized merch is associated with caring for customers and employees, evokes positive emotions and trust in the brand, a sense of belonging to the community, which in turn helps to strengthen the company’s corporate culture.
• Effortless advertising: A T-shirt with a logo can travel the world more than any advertising post on social networks, thereby significantly increasing overall brand awareness and contributing to additional talent attraction.
• Gifts that are memorable: Merch increases a lasting emotional connection with the brand. Who doesn’t like to receive something unique and unrepeatable, created individually and with love for it?

The variety of merch options available today allows companies to choose the one that best suits their current needs. From the simplest: clothing is always a universal and win-win choice, but today more and more companies are turning to minimalistic eco-positions, like reusable water bottles or stylish eco-bags. Some go further, adding interactivity, like QR codes on products for quick access to additional bonuses or corporate materials.

How to create really outstanding merch?

First of all, it’s important to understand your target audience, who you’re creating the product for. For instance, developers might appreciate a comfortable and durable backpack, while designers might appreciate a quality drawing and sketching kit.

Key principles:

• A design that speaks. A logo is just the beginning. Use bold color combinations, unique fonts, visual elements, and prints that resonate with your target audience.
• Quality above everything else. Branded merch is a confirmation of your reputation as well. Products should be pleasant to the touch, have good quality materials, and be relevant and stylish.
• A modern approach. The world is dynamically developing and moving forward uncontrollably, being on the cutting edge of technology – innovations and non-standard solutions, modern gadgets, or VR elements will favorably distinguish your company from others.

Today, more and more companies are moving towards sustainability, interactivity, and personalization. For instance, environmentally friendly materials and minimalist design have already become the gold standard for brands that strive to be modern.

Unique solutions, such as customization of merch for certain events or for each employee or client, are also becoming popular.

Main trends in the field of merch:

• Environmental friendliness and sustainability: Use of eco-materials and support of environmental initiatives.
• Digital innovations: Smart gadgets and accessories that reflect modern technologies.
• Minimalism: Simple, yet functional and stylish design.
• Personalization: Individual solutions for customers and employees.

Speroteck takes a very careful approach to the issue of creating branded products. In 2024, we decided to change our approach and produce separate limited merch collections, created specifically for various events of our company, held both offline and online, to celebrate event participants and winners of challenges and quizzes.

We also pay high attention to charity issues, so we developed a unique mini-collection of pins with our mascot – Sparrow Spero. We distributed the pins on separate dates in the calendar, corresponding to certain charity-related events and fundraising held among our colleagues this year.

Each of these pins is dedicated to very important holidays and thematic days that raise questions and problems that are extremely relevant in our time:

• International Day of Charity – a global initiative aimed at encouraging acts of generosity and kindness, raising awareness of the charitable activities of communities that help those in need.
• World Animal Day – a holiday dedicated to promoting the rights and welfare of animals, fostering respect for all living creatures and protecting their unique habitat.
• World Mental Health Day – on this day we emphasize the importance of taking care of mental well-being, getting rid of the stigma surrounding mental problems and promoting free access to mental health support for every person on the planet.
• International Volunteer Day – a day of honor and gratitude for the selfless efforts of all volunteers around the world.
• Armed Forces of Ukraine Day – National holiday of Ukraine, honoring the courage, dedication and indomitability of the Ukrainian military in protecting the state sovereignty, freedom and peace of Ukraine.

Speroteck has been helping children with cancer in the children’s departments of hospitals in Chernihiv and Lviv for many years, and after joint brainstorming, together with volunteers from the PO EVUM, we decided to develop an exclusive series of stamps and branded coins with the foundation’s symbols and photos of young patients, and thereby additionally help raise funds for vital medicines for children.

Our team has already started working on developing branded products for the coming year 2025. We have a new interesting theme and fresh ideas, and we are confident that our new merch will pleasantly surprise and give wonderful emotions to all our colleagues.

#Speroteck Dream Team